Internet Marketing Manager with Sommelier Experience (Las Vegas)
The Company
Next Vintage Wine Store (www.nextvintage.com) is a leading online wine store. Sharing wine lists with their neighboring Charlie Palmer Restaurants, Next Vintage offers the chance to shop from the best anthologies built over the last two decades. Until now, our exceptional wine lists were only offered to our restaurant diners. But Next Vintage brings them directly to consumers at retail pricing.
This is a opportunity to join award winning Chef Charlie Palmer’s Team.
Role
As the Online Marketing Manager, you will be instrumental in the future growth (both membership and gross sales) of NextVintage.com. This includes developing the marketing strategy, implementing that strategy, measuring and managing online marketing campaigns.
Responsibilities
· Develop an overall online marketing strategy to achieve goal of members and gross sales growth
· Manage ongoing marketing programs
· Manage and maintain SEO
· Manage and maintain SEM/PPC campaigns
· Develop and optimize landing pages
· Create link building campaigns and find new linking opportunities
· Conduct Keyword Research and Optimize website on-page components including copy, meta tags, page title/descriptions, internal linking
· Analyze statistics and make recommendations to improve existing marketing programs and create new marketing initiatives.
· Manage strategic marketing partnerships; seek out new partnerships
· Manage and implement ad hoc marketing programs and strategic partnerships on Jigsaw.com
Requirements
· Sommelier Experience preferred
· Strongknowledge of online marketing, including SEO & SEM strategies and tactics.
· Clear understanding of ROI analysis.
· Excellent writing and communication skills
Benefits:
· $50,000 per year
· Competitive Benefits Package
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Posted: March 10th, 2010